How to market to people not like you

first_imgI recently had the opportunity to hear Kelly McDonald keynote a session at the National Speakers Association on “How to Market To People Not Like You.” It is based on a book with a similar title: Crafting the Customer Experience for People Not Like You: How To Delight and Engage the Customers Your Competitors Don’t Understand.“If I can figure out what you value, I can get into your wallet,” McDonald said. When defining diversity, she went on to explain that she actually doesn’t like that word. “It’s really more about people who are not like you,” she said. For example, she does not have children so those people that have kids are not like her. Therefore, people not like you comes in many forms: gender, religion, age, generation, ethnicity, geographic, etc. (this list is endless).“Understanding someone different from you means understanding their life,” McDonald added.She offered six strategies for marketing to people not like you:Be relevant—“You need to identify what people want and then give it to them,” McDonald said. She noted that Target succeeded where K-Mart failed because Target’s strategy of “style on a budget” resonated with women. continue reading » 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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Miami shack sells under the hammer ‘well over reserve’ for $1.285 million

first_img20 Riviera Rd, Miami in the late 1960s.“Bidding started at $900,000 and continued up to $1.175 million before the buyer came into the mix,” he said.“It actually came down to just two potential buyers battling it out.“It went down to $1000 increases before it sold for $1.285 million.”More from news02:37Purchasers snap up every residence in the $40 million Siarn Palm Beach North9 hours ago02:37International architect Desmond Brooks selling luxury beach villa1 day agoVideo Player is loading.Play VideoPlayNext playlist itemMuteCurrent Time 0:00/Duration 2:18Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -2:18 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedQuality Levels720p720pHD540p540p360p360p270p270pAutoA, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreenCould this be your anti-dream home?02:18 Related videos 02:18Could this be your anti-dream home?00:25Worst real estate images of 201701:34Sydney’s million dollar dumps01:30Renovate or detonate?01:28Shell sells01:17Fitzroy home the definition of a projectMr Fitzgerald said he thought about postponing the weekend auction after last week’s weather event but held off making a decision until Friday.The 536sq m block, just 200m from the beach, included an old two-bedroom weatherboard house which was built in the 1930s. Ray White Broadbeach agent Troy Fitzgerald (centre) pictured with the sellers (left) and buyers (right) of 20 Riviera Rd, Miami. The property sold under the hammer on the weekend for $1.285 million.A GOLD Coast beachside shack, on the market after 46 years with one owner, has sold under the hammer for $1.285 million.The Miami home attracted a crowd of 100 at its Saturday auction, according to Ray White Broadbeach marketing agent Troy Fitzgerald.Mr Fitzgerald said there were nine registered bidders with local buyers ending up with the property.He said it sold “well over reserve”. 20 Riviera Rd, Miami. Brisbane-based vendors Gweneth and George Dean bought the property in 1971 for just $6500.“We had always holidayed in Burleigh Heads and we had another holiday house there,” 80-year-old Mrs Dean said.“During the 1971 Christmas break I happened to see a property in Riviera Rd, Miami, advertised for $6500 which I felt was worth investigating.”Mr Fitzgerald said the sale set a new benchmark for Miami shacks.“It’s the first one like that to be sold in Miami for quite a few years so it’s going to do wonderful things in the area for people who own those types of homes.”“It sets a new precedence for Miami shacks- that’s really Mermaid Beach prices in Miami now.”center_img 20 Riviera Rd, Miami.last_img read more

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Public Works Minister stresses the need for stronger infrastructure

first_img Share 97 Views   no discussions Tweet Share Sharecenter_img LocalNews Public Works Minister stresses the need for stronger infrastructure by: – September 30, 2011 Sharing is caring! Effects of flash flooding in the community of Massacre, next to Mam’s Supermarket.Public Works Minister, Honorable Rayburn Blackmoore is stressing the need for greater emphasis to be placed on stronger infrastructural development on the island.Following a site visit in his constituency on Thursday morning, the minister told the media that he is touched by the level of damage in certain areas.According to Blackmoore, engineers will now have to go back to the drawing board to ensure that infrastructural development is strengthened on all existing and new projects.“Again going forward this just tells us that with a weak physical infrastructure the amount of damage we can experience out of events like that. That is why government is spending so much emphasis to strengthen our physical infrastructure; retaining walls, sea defense walls, because these things are important. Going forward one can get the sense and appreciation of the amount of money that you may have to spend as a nation to really put the physical infrastructure in place; it’s a very costly undertaking. But we will do whatever it takes for us to rebuild Mahaut and Massacre and Dominic on a whole, moving forward.” A number of families in the Mahaut area were shocked after they witnessed unusual paths taken by existing streams in the Bena Wavine area while large volumes of water also emerged into new streams in an area commonly known as ‘Chemen Koway’.“In Checkhall the level of damage we have seen is unprecedented in our history. In ‘Liviere Lore’, that’s a place in Massacre we see that the river have actually moved from its natural channel and it went in the direction of peoples’ houses, in one case a bar was lost as well as houses in the area. In Bena Wavine strangely I was there at about quarter to one and then I was told that about fifteen minutes after I left that area, there was an outburst of water into the area where the road normally passes. In Bena Wavine houses got flooded, vehicles were swept away and the same can be said for Checkhall in the area by Mam’s.” Public Officers have also been commended as well as heavy-duty equipment operators who responded immediately following Wednesday’s disaster.Dominica Vibes Newslast_img read more

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Badgers looking to captain for guidance in team’s early struggles

first_imgRAY PFEIFFER/Herald photoOne night after dropping its 2006 National Championship banner, the Wisconsin men’s hockey team played its worst period of hockey in four years. After losing the series opener in overtime, the Badgers were on the verge of being swept by North Dakota in their home opening series. Tied 0-0 after two periods, senior captain Andrew Joudrey took it upon himself to motivate his spiritless squad.”It was one of those moments, it wasn’t planned, and after last year and the years we have had in the past, you come to expect a certain level of play and we know our potential. When that’s not happening because of a lack of effort and intensity, then something has to be done,” Joudrey said of his intermission speech. “I didn’t quote Shakespeare or anything like that, but we needed to make a change and it has to come now and it worked out.”The rousing speech was clearly effective as the Badgers went on to score the game’s only goal to defeat the Fighting Sioux 1-0. The win was of course satisfying, but perhaps more important for the Badgers was the leadership qualities Joudrey demonstrated. The Bedford, Nova Scotia native has always led by example, but unlike last year’s team captain, Adam Burish, Joudrey has relied on his assistant captains to help with the vocal leadership.”Everybody leads in different ways. [Burish] was a hard worker, and he was really vocal in the locker room … Andrew is kind of the same way but he does it a little differently in terms of being a little more reliant on me and Jake (Dowell),” senior defenseman Jeff Likens said. “Getting the guys going as far as emotionally was a big part of Adam’s job but Andrew is not doing a bad job … he’s doing a great job.”Since arriving in Madison, Joudrey has always had a knack for coming through in the clutch, helping his team to victory in desperate situations.As an assistant captain for the Badgers’ national championship team, Joudrey collected three game-winning goals, including winners against North Dakota, Ohio State at the Frozen Tundra Classic and Minnesota at the WCHA Final Five.”I haven’t scored like some of the other guys have, like Robbie (Earl) or Joe (Pavelski), but I try to make them count,” Joudrey said of his timely goals. “I am not going to score the highlight ones, but I just try to keeping working hard and give myself the best opportunity to be in the right place at the right time.”Although Joudrey’s statistics at Wisconsin are not jaw dropping by any means, he remains one of the team’s most versatile players. During his tenure with the Badgers, Joudrey has played center, winger and defenseman in addition to being a consistent contributor on the power play.Although Joudrey has always been a pass-first player, the coaching staff is looking to expand his offensive role.”I always grew up a pass-first guy, but [the coaches] have been working on it for four years, and I finally realized I need to shoot the puck more,” Joudrey said. “Hopefully I’m moving toward being even not just a pass-first kind of guy.”As captain it is Joudrey and the rest of the seniors’ responsibility to unite the team and establish camaraderie similar to last year’s championship team. The Badgers’ lineup currently features a number of freshmen who have been asked to take bigger roles due in large part to injuries suffered by Kyle Klubertanz, Jack Skille and Ross Carlson. Despite their inexperience, the freshmen have responded quite well and, according to freshman forward Mike Davies, the team’s captain has contributed greatly to their success.”[Joudrey] just leads by example … everything he says in the locker room, he goes out on the ice and demonstrates it. He’s a great leader, not just on the ice or in the locker room, but away from the rink, too,” Davies said. “Every time we hang out, it’s as a team and nothing else. He is always trying to include everybody and gel everyone together and that has really helped [the freshmen].”Joudrey’s leadership is imperative now more than ever as the Badgers are in a state of turmoil after being swept at home this past weekend against Boston College.Nevertheless, Joudrey, the levelheaded leader, is confident in his team’s ability to right the ship and return to its winning ways.”There is always pressure especially after you lose two games in a row at home,” he said. “The biggest thing right now is we need to get back on the wining track and, like they say, there is no time like the present.”last_img read more

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Champions League bracket 2020: Teams, standings, schedule & more to know for UEFA Round of 16 matches

first_imgAs with most of European soccer, though, Champions League will return to complete its tournament. Five months and nine days will have passed between the first legs of Manchester City-Real Madrid and Juventus-Lyon and the Aug. 7 resumption of those series.It’s doubtful there’s ever been anything like this, but at least it’s happening.MORE: Watch Champions League matches live on fuboTV (7-day free trial)Champions League bracket 2020The @ChampionsLeague bracket! pic.twitter.com/r9EdxIdxiz— FC Barcelona (@FCBarcelona) July 10, 2020When the pandemic hiatus began, four teams — Atletico Madrid, RB Leipzig, Paris Saint-Germain and Atalanta — had established themselves as quarterfinalists. Four series remained unsettled.UEFA will complete the Round of 16 as originally scheduled, albeit delayed. Teams that were on the road for the first leg of the round will get to play at home in the second leg. There will be no spectators allowed, though, mitigating homefield advantage.Man City will be at home against Real Madrid; City owns a 2-1 advantage after its trip to Madrid. Lyon is ahead of Juventus by a 1-0 score but has to visit Turin for the second leg. Barcelona and Napoli are tied 1-1 after the first leg in Naples. Chelsea is in a massive 3-0 hole heading to Germany for the second leg against Bayern Munich.UEFA held a draw July 10 to establish the matchups for the quarterfinals, semifinals and final, all of which will be contested at two stadiums in Lisbon: the Estadio Jose Alvalade and the Estadio do Sport Lisboa e Benfica (also known as Estadio da Luz).The quarterfinals and semifinals, customarily two-leg series, will be single-elimination, staged one match per day from Aug. 12-15.The semifinals will be contested Aug. 18-19.The final will be Sunday, Aug. 23 at Estadio da Luz.How to watch Champions League in the USA, CanadaTurner Sports had secured rights to Champions League from previous rightsholder Fox Sports back in 2017, with a deal that was scheduled to run through the 2020-21 competition.Last October, CBS won the rights to tournaments starting in 2021-22, but in early July, Turner surprised the soccer world by relinquishing the rights to the remainder of this tournament as well as the full 2020-21 event.CBS announced it plans to put the majority of the 2020 tournament on its streaming service, CBS All Access, with only a few games — including the Aug. 23 final — on its cable channel CBS Sports Network. None of this season’s games will be on the main CBS channel.The main CBS network has a conflict with the Northern Trust golf tournament on the day of the final. But during the quarterfinals (and one presumes the semis, although schedules aren’t available yet), CBS Sports Network is airing its regular daily talk show, Tiki and Tierney, rather than soccer.So it is apparent CBS is pushing for subscribers to sign up for CBS All Access, which costs $5.99 per month for the option that includes commercial advertisements. There is a one-month free trial period.The games on CBS Sports Network are also available on fuboTV, which offers a seven-day free trial.For viewers in Canada, Champions League games are on DAZN, the global streaming sports service.Champions League schedule 2020Here is the complete TV schedule to watch Champions League games in the United States. (In Canada, every game is available via DAZN.)Round of 16DateTime (ET)MatchTV, live streamAug. 73 p.m.Manchester City vs. Real MadridCBS Sports Network, CBS All Access, fuboTVAug. 73 p.m.Juventus vs. LyonCBS All AccessAug. 83 p.m.Barcelona vs. NapoliCBS Sports Network, CBS All Access, fuboTVAug. 83 p.m.Bayern Munich vs. ChelseaCBS All AccessQuarterfinalsDateTime (ET)MatchTV, live streamAug. 123 p.m.Atalanta vs. Paris Saint-GermainCBS All Access Aug. 133 p.m.Red Bull Leipzig vs. Atletico MadridCBS All AccessAug. 143 p.m.Napoli/Barcelona winner vs. Bayern/Chelsea winnerCBS All AccessAug. 153 p.m.Man City/Real Madrid winner vs. Juventus/Lyon winnerCBS All AccessSemifinalsDateTime (ET)MatchTV, live streamAug. 183 p.m.TBDCBS All AccessAug. 193 p.m.TBDCBS All AccessFinalDateTime (ET)MatchTV, live streamAug. 233 p.m.TBDCBS Sports Network, CBS All Access, fuboTVMORE: Watch Champions League matches live on fuboTV (7-day free trial)Are there any American players left?Chelsea fell in a deep, probably insurmountable deficit with a 3-0 first-leg loss at home to Bayern Munich when winger Christian Pulisic was out injured — and before he emerged as one of the brightest stars of the Premier League’s resumption.Unfortunately for Chelsea and American fans, Pulisic is injured again and will miss Saturday’s second leg. Pulisic suffered a hamstring injury in Chelsea’s FA Cup final loss to Arsenal on Saturday.That means we won’t get the pleasure of Pulisic being on the same field as Canada’s Alphonso Davies, one of the world’s best young players over the course of the 2019-20 season. Davies scored three goals and recorded six assists, mostly from the left back position, as Bayern ran away with the Bundesliga title. He has three assists to date in Champions League.Midfielder Tyler Adams started five of nine games for RB Leipzig following the hiatus, playing multiple positions but primarily as a midfielder. Leipzig went 4-1-4 in those games, enough to stay ahead of Borussia Monchengladbach and finish third. Leipzig will face defensive-oriented Atletico in its quarterfinal game, which would mean a compelling challenge when Adams is on the field.Champions League standings 2020Bayern Munich from Germany’s Bundesliga was the only club to earn all 18 of the available points in the group stage, as it swept Group B in dominating fashion. Bayern also finished the group stage with the best goal differential (+19) in the Champions League.Below are the group stage tables that helped set the bracket for the Champions League elimination rounds.Group ATeamPlayedWinsDrawsLossesGoals forGoals againstGoal differentialPointsParis Saint-Germain65101721516Real Madrid CF6321148611Club Brugge6033412-83Galatasaray AŞ6024114-132Group BTeamPlayedWinsDrawsLossesGoals forGoals againstGoal differentialPointsFC Bayern München66002451918Tottenham Hotspur63121814410Olympiacos FC6114814-64FK Crvena zvezda6105320-173Group CTeamPlayedWinsDrawsLossesGoals forGoals againstGoal differentialPointsManchester City FC64201641214Atalanta BC6213812-47FC Shakhtar Donetsk6132813-56GNK Dinamo Zagreb61231013-35Group DTeamPlayedWinsDrawsLossesGoals forGoals againstGoal differentialPointsJuventus6510124816Club Atlético de Madrid631285310Bayer 04 Leverkusen620459-46FC Lokomotiv Moskva6105411-73Group ETeamPlayedWinsDrawsLossesGoals forGoals againstGoal differentialPointsLiverpool FC6411138513SSC Napoli6330114712FC Salzburg6213161337KRC Genk6015520-151Group FTeamPlayedWinsDrawsLossesGoals forGoals againstGoal differentialPointsFC Barcelona642094514Borussia Dortmund631288010FC Internazionale Milano621310917SK Slavia Praha6024410-62Group GTeamPlayedWinsDrawsLossesGoals forGoals againstGoal differentialPointsRB Leipzig6321108211Olympique Lyonnais62229818SL Benfica62131011-17FC Zenit621379-27Group HTeamPlayedWinsDrawsLossesGoals forGoals againstGoal differentialPointsValencia CF632197211Chelsea FC6321119211AFC Ajax6312126610LOSC Lille6015414-101 One of the last images we saw of competition before world sport was shut down by the COVID-19 pandemic was the furious battle between Atletico Madrid and reigning champion Liverpool FC to remain active in the 2020 UEFA Champions League.Atletico pulled out a victory in extra time to advance to the quarterfinals, spoiling LFC’s chance to retain the cup. But it seemed for a while — a long while — that might be as far as this went. There was every reason to believe the Champions League season might be abandoned.last_img read more

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